To celebrate Prime Day, Amazon is launching The Prime Day Dream House – pitched as a ‘unique entertainment experience’ in Shoreditch, London, which will play host to a night of online entertainment on Wednesday 6 July.
The Prime Day Dream House is inspired by the topsy-turvy, playful nature of dreams. A raft of content creators and celebrity talent will come together in the house ahead of Prime Day to deliver a series of events, all available online for free via Amazon and talent social channels.
The line-up features pop star RAYE, TV chef Big Zuu, author, influencer and foodie Tilly Ramsay, TV personality Sam Thompson, footballers Jarrod Bowen and Ben Foster, plus social influencers Timbsy and Max Balegde.
Split across three rooms in the Prime Day Dream House, the evening will see the participating talent collaborating across a variety of interactive challenges and entertaining moments.
For example, Big Zuu will go head to head in a cooking challenge with Tilly Ramsay, using mystery ingredients delivered by Amazon Fresh; West Ham and England footballer, Jarrod Brown will take on footballer and sports personality, Ben Foster in a FIFA challenge in honour of Prime Gaming; while RAYE will perform an intimate set, presented by Amazon Music.
Attendees will not only actively participate in the interactive Prime Day Dream House ‘Show’, but will also get the chance to interact directly with the room ‘sets’ afterwards – featuring an oversized walk-in fridge, topsy-turvy furniture and a ‘sky swing’.
The Amazon Prime Day event will take place on 12-13 July.
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