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Amazon kicks off Early Black Friday Deals event

Retailer is promising more than a million deals available worldwide this festive season.

Amazon has kicked off its Early Black Friday Deals event, with new deals dropping every day from today (Monday October 26).

Shoppers can start browsing deals at amazon.co.uk/blackfriday, on the Amazon App or by asking, “Alexa, what are my deals?”

Customers can also visit smile.amazon.co.uk/blackfriday or use AmazonSmile in the Amazon App to support their favourite charities while they check gifts off their lists. So far, UK charities have received over £4.6 million in AmazonSmile donations (as of August 2020).

The retailer is promising more than a million deals available worldwide this festive season across a host of categories.

Within the toy space this includes up to 25% off brands such as Hot Wheels, Barbie and L.O.L. Surprise Remix.

There is also up to 30% off baby brands such as Fisher-Price, while Cath Kidston, L’Oreal, Sanctuary Spa, Baylis & Harding, Lynx, Calvin Klein and Huge Boss have offers in the beauty category.

The Treasure Truck will also be making a return including limited time deals on must-have items – customers simply opt in and will receive text notification whenever there’s something new to share.

Amazon is also offering an extended returns window with most items shipped between October 1 and December 31, 2020 able to be returned until January 31, 2021.

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