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Amazon dates Prime Day 2021

More than two million deals across every category will run worldwide on 21 and 22 June.

Amazon’s annual Prime Day event will be taking place on 21 and 22 June, with the shopping extravaganza delivering over two million deals worldwide across every category to Prime members.

The event will run for Prime members in the UK, US, United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.

As well as big name brands across categories including toys, fashion, home and beauty, sporting goods, pet supplies and electronics, Prime members will also be able to ‘support small’, with more than a million deals available worldwide from small and medium-sized businesses.

Additionally, customers can get a £10 credit to spend on Prime Day when they spend £10 on small business products in Amazon’s store from 7-20 June. This Prime Day and throughout the rest of 2021, Amazon will spend more than $100 million globally on new promotional activities that encourage customers to shop from small businesses selling on Amazon.

“This Prime Day, we’re offering Prime members millions of deals from great brands which we know our customers love,” commented John Boumphrey, Amazon UK country manager. “We’re also continuing our support for the small businesses selling on Amazon by running our ‘spend £10 get £10 offer’, which will help thousands of smaller companies in the run up to Prime Day.

“As a Prime Day first, we’re also delighted to be increasing our donations to charity when customers shop through AmazonSmile, so there is plenty for everyone this year.”

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