Alphablocks and Blue Zoo Licensing have welcomed Licensing Works to represents the award winning ‘Blocks’ brands in the US.
The licensing agency will oversee new merchandise and promotional licensing opportunities while supporting the brands’ global master toy partner, Hand2Mind (H2M), a division of Learning Resources for Alphablocks, Wonderblocks, Colourblocks and Numberblocks.
“We are delighted to be partnering with Licensing Works to bring the ‘Blocks brands’ to the US market,” commented Karen McNally, director at Blue Zoo Licensing. “Beloved by children, parents and teachers alike, we are excited to expand product categories available to engage millions of children in the joys of reading, math, colour and problem-solving.”
Alphablocks, the company’s legacy brand, has nearly 10 billion views and continues to be a trusted resource in early literacy development; Numberblocks is broadcast in over 100 countries and also boasts 2.0+ million daily YouTube views in the US, with over 14 million hours of monthly watch time; Colourblocks introduces young learners to the world of colours, teaching recognition, mixing, contrasts and patterns through immersive storytelling; while Wonderblocks is the latest addition to the Blocks universe, fostering problem solving and critical thinking.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
