All3Media International continues to grow Catchphrase brand

All3Media International has confirmed a new online party game for classic game show brand, Catchphrase, as it continues to grow its successful ancillary activations for the evergreen entertainment brand.

Available via Game City, players can download the game onto their TV to watch the catchphrases play out and use then a mobile to solve the catchphrases, offering a way to be immersed in the fun of the family favourite gameshow.

“We’re really pleased to have partnered with All3Media International to bring Catchphrase, the iconic family-friendly TV game show, to our digital platform, Game City,” commented Rob Stanbridge at Game City. “It became a top-seller over Christmas, bringing the fun of the TV show into people’s living rooms with players connecting their mobiles to the TV for a truly interactive party game experience. The simple, fast-paced gameplay makes it perfect for everyone and the response from our players over the festive period has been fantastic.”

Catchphrase’s off-screen success continues with Big Sky Games renewing its commitment to the Catchphrase Family Board Game and will be bringing new products to market this year.

Jason Easy, vp licensing at All3Media International, commented: “Catchphrase has proved to be a fan favourite time and time again on screen, so it’s fantastic to continue to find fresh ways to reach long-time fans and new players. We’re thrilled to have this new online party game available through our partners at Game City and to continue our excellent partnership with the team at Big Sky as we continue to expand and develop our impressive slate of Catchphrase products.”

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