Pindy O’Brien also working for new co-production and licensing company.
Former Target Entertainment co-founder, Alison Rayson, is back in the licensing business – officially launching Raydar Media at Brand Licensing Europe.
Alison has been involved in the TV business for over 20 years, and founded Target in 1998.
She has set up Raydar Media with her brother, Chris Rayson, while Pindy O’Brien – formerly of FremantleMedia – has taken on the role of svp of global licensing.
Shane Lowe is head of TV sales, while former Hasbro exec Richard Bickersteth is also a shareholder.
The company – which is open to co-production, executive production and licensing – is showcasing new launch Sydney the Sailboat at BLE, which is made by Essential Media (Carmel Travers, executive producer, is pictured above with Pindy and Alison).
Other properties on the roster include Teacup Travels, Olive the Ostrich and Mouse and Mole, which has been adapted as a one off animation from a successful book series.
“We’re delighted to be able to use our extensive TV, licensing and commercial expertise to co-produce, distribute, licence and secure finance for programmes,” Alison told The Source.
