Retailer once again teams with fitness blogger and Instagram star after sell out first season success.
Fitness blogger Alice Liveing has once again teamed up with Primark after the success of their first collaboration.
Alice released her first health and fitness collection with the retailer in December 2017, notching up significant success with her designs.
Now, the Instagram star has launched a new 44-piece collection which covers workout gear, athleisure, trainers and sustainable workout pieces.
The range includes some gym bag favourites recoloured and brought to life in pastel shades and bold brights. Products include sculpted leggings, cycling shorts, breathable knitted trainers, crop tops, sports bras and vests.
In addition, the athleisure lines – which come in neon shades and bold acid brights – include slogan track sets, hoodies and zip throughs.
There is also a marble print top and leggings set which is made from recycled polyester, plus two biodegradable water bottles that have been made from renewable plant-based materials.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.