Authentic Brands Group has appointed ALDO Group as Ted Baker footwear, handbags and small leather goods partner.
Through the new agreement, the ALDO Group will take on design, production and distribution of Ted Baker footwear and handbags at wholesale throughout the US and Canada, along with the design, production and distribution of Ted Baker footwear through Ted Baker’s direct channels, including tedbaker.com and Ted Baker stores worldwide.
The partnership appoints the ALDO Group as a marquee brand partner for Ted Baker, becoming the brand’s strategic partner for footwear and handbag design, production and distribution, starting with the spring 2024 collection. The ALDO Group will work closely with the London-based Ted Baker global design team to develop the collections.
“We have chosen The ALDO Group for this distinctive British lifestyle brand because of their dedication and commitment,” commented Jarrod Weber, group president lifestyle, chief brand officer at Authentic. “They bring unmatched expertise in footwear and handbags, and we are confident that through this partnership, Ted Baker will continue to deliver the expert design and high-quality products for which the brand is known and loved.”
Jonathan Frankel, president ALDO Product services at the ALDO Group, continued: “This relationship will unlock the full potential of the Ted Baker brand in the footwear and handbags categories. Ted Baker is a significant partnership for us and as we start our journey together, we plan on drawing from the brand’s vibrant DNA, combining fresh and innovative concepts, to bring the brand to the forefront of the market.”
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