Value supermarket chain, Aldi is launching a new emoji brand loyalty programme, this time dedicated to sport and exercise.
Sporting hobbies – from tennis to dancing and fitness – take centre stage in the new collectable campaign, which will be present in all 440 Belgian Aldi stores, as well as in the world of Roblox.
Running from 23 August to 4 October, customers can collect 24 new emoji stuxx (little figurines with suction cups), all of which feature sporting accompaniments.
The collection marks the fourth edition of the emoji brand at Aldi, which originally launched in 2019. Last year, the loyalty programme was all about music and Aldi handed out millions of the figurines.
“For families, the new school year also means the return to the gymnasium or sports club. By choosing sports, the emoji brand loyalty programme will encourage both the enthusiasm to collect and to play sports,” says Isabel Henderick, md marketing and communication at Aldi.
The emoji brand will also come to life in the virtual world of Roblox, with players being able to create special obstacle courses.
Isabel continued: “Young collectors can get creative and build with the emoji brand characters. In this way, we also want the emoji brand characters to have all kind of adventures online.”
Marco Hüsges, ceo and founder of the emoji company, continued: “We are pleased to announce that Aldi-Belgium is launching the fourth collectable emoji campaign called emoji play sports in partnership with Boost.
“Thank you ALDI-ALTIJD SLIM for being part of this exciting and innovative loyalty campaign, and for making inroads into the popular Roblox online games. No doubt the whole family will be delighted to continue to grow their collections.”
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