“We’re not just about preschool brands any more” says Peter Byrne.
DHX Brands says it has moved into a ‘whole different sphere’ with the commissioning of its new property, Airmageddon.
Airmageddon, which launches on CBBC in February, combines excitement, creativity, and skill in a thrilling aerial contest with drones. DHX Brands is handling the brand management and licensing on this, targeting that lucrative market of boys aged 6 to 9 years.
Contestants compete with remote controlled drones in the ultimate test of aerial skill. The show has been commissioned by the CBBC and is produced by DHX Media in association with Conceive Media. It has been created by Steve Carsey, whose previous format creations include Robot Wars, The Match and Techno Games.
“Airmageddon put DHX Brands into a whole different sphere,” says Peter Byrne, executive vice president for DHX Brands. “We’re not just about preschool brands anymore.
“We’re very excited about this new show and we’re already talking to partners about how to bring the excitement and creativity of Airmageddon to consumer products. We’re looking at targeting boys 6 to 9 years for consumer products. There’s a lot of potential around toys and we’re exploring other categories as well.”
Airmageddon features state-of-the-art radio controlled drones in a remote-controlled contest for supremacy. Four teams of two players customise their own drone to compete inside the ‘Airena’ in knock-out challenges, including air assault courses, skill rounds and head-to-head races.
Airmageddon is set to premiere on CBBC with two seasons from February 2016 with 24 x 22 minute episodes and in Canada on DHX Television’s Family CHRGD spring 2016.
