The Integrity Club can offer something different to those looking to stimulate their brands, says founder.
As the English Premier League returns to action this weekend, a specialist marketing consultancy is aiming to partner footballers with brands and licensors.
The Integrity Club already boasts a team of six – including founder Neil Meredith, a former professional footballer with direct reach across sports and entertainment, and Stuart Dinsey, a former media owner with experience in video games, toys, licensing, music and tech.
Recent projects have included working closely with Call of Duty to deliver a football ambassador programme featuring Hector Bellerin (Arsenal FC) and Jay Rodriguez (Southampton FC) – both pictured above – plus a launch campaign with Blizzard for number one hit Overwatch that delivered over five million views via social media.
It has also been involved in activations with Danny Drinkwater, Gerard Deulofeu, Dave Edwards, Kelly Smith MBE, Puma, Nike, Talksport, Parrot and Sky Sports.
Neil Meredith explained: “We believe that The Integrity Club offers something different to companies who are looking for fresh ideas to stimulate their brands’ campaigns.
“We understand the requirements of brands and sports talent, offering everything from concept and content generation through to social media activation that maximizes genuine ROI.
“Using the right kind of sports talent is a great option for brands when trying to optimise exposure around an event or product launch.”
You can find out more on The Integrity Club by clicking on this link.
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