Collaboration with HBO sees six limited edition Ultraboost trainers launch.
Adidas has unveiled its latest brand collaboration – teaming up with HBO’s Game of Thrones for a limited edition trainer collection.
The range includes six limited edition Ultraboost trainers, each representing one of the houses from the award winning show – which returns for its eighth and final season later this year.
According to Fashion United, the trainers have been designed with reference to the different warring factions of Westeros. They include features such as the faction’s sigil on the tongue and motto on the heel tag, while each shoe also has the signature Boost midsole technology.
“Collaborations with franchises like Game of Thrones are part of our DNA,” said Alberto Uncini Manganelli, general manager of Adidas Running. “When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration.
“The project is yet another example of our open source strategy by which we treat our most iconic silhouettes as a canvas upon which we can tell a story.”
Jeff Peters, vp of licensing and retail at HBO, continued: “The Ultraboost x Game of Thrones collection represents the fusion of two powerhouse brands in a form that is sure to be highly sought after by athletes, sneakerheads, fashionistas and Game of Thrones fans alike.”
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