Adidas reveals latest Mini Rodini collaboration

Fourth collection of limited edition pieces continues year-long partnership.

Adidas Originals has launched the fourth collection in its successful collaboration with design brand Mini Rodini.

The two brands began working together in December 2016, with the exclusive collections all include limited edition pieces of iconic adidas Originals styles mixed with print design by Cassandra Rhodin, the creative director and founder of Mini Rodini.

The latest children’s collection includes a tracksuit, t-shirt, jumpsuit, swimsuit and cap, in addition to a Gazelle sneaker.

The sustainability factor was key to both parties in the collaboration, with all apparel made out of 100% organic cotton and recycled polyester. The footwear is also made out of partly recycled materials.

“[Mini Rodini is] a natural fit for the Originals brand identity and we’re very excited to be collaborating on a collection dedicated to kids and the imprint they leave,” said Nic Galway, creative director of adidas Originals and Style.

Cassandra added: “adidas Originals is so iconic as a brand. I’ve been wearing Original silhouettes since I was a kid.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.