adidas grows Stan Smith, Forever green range with Disney tie-up

The collection features unique Stan Smith updates inspired by Disney, Pixar, Star Wars and Marvel characters, with Kermit the latest introduction.

adidas Originals has launched the next chapter of its green Stan Smith, Forever initiative with Disney.

Stan Smith, Forever was announced by the company earlier this year and represents an approach to sustainable design, signalling a new era for the classic silhouette.

The partnership with Disney features exclusive more sustainable takes on the Stan Smith silhouette inspired by a number of Disney, Pixar, Star Wars and Marvel’s iconic characters.

These include Marvel’s the Hulk, Rex from Disney and Pixar’s Toy Story, Yoda from the Star Wars galaxy, Tinker Bell from Peter Pan, WALL-E from Disney and Pixar’s WALL-E, Kermit the Frog of The Muppets and Mike Wazowski from Disney and Pixar’s Monsters, Inc.

Each pair in the collection features unique details and references to the characters, such as graphic outsoles, embossed details, bold graphics, playful prints and additional lace options. All pairs are composed of PRIMEGREEN uppers – a series of high performance recycled materials – and sat atop recycled rubber outsoles.

The newest addition to the range is Kermit the Frog, with the silhouette’s typical three stripes being switched out for a perforated ‘K’. The trainer is also brought to life with Kermit’s name embossed on the heel and his portrait printed on the left tongue, as well as co-branded sock liners, additional green laces and the phase ‘It’s Easy Being Green’ embossed across both heel tabs.

Kermit is also involved in the marketing campaign for Stan Smith, Forever. It sees Kermit team up with Stan Smith himself, plus skaters Na-Kel Smith and Nora Vasconcellos, digital architect Iddris Sandu and actress Yara Shahidi for a multi-media campaign which serves as adidas Originals’ manifesto in the journey to help End Plastic Waste.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LicensingExpothumbnail500x500
 
This year’s show - taking place from 20-22 May at the Mandalay Bay Convention Center in Las Vegas - will see a 16% year-over-year increase in exhibiting companies, from key growth areas including food and beverage, fashion, LBE, sports and character licensing....
DisneyStitch500x500
 
Disney Consumer Products has launched a raft of new Stitch product into the market ahead of the release of the hotly tipped live action movie....
JackHendyRHS500x500
 
We find out more about Royal Horticultural Society's licensing development executive....
SamBillinghurstBrown500x500
 
We find out more about Retail Monster's licensing and retail associate....
NatGalleriesScotlandLOGIC500x500
 
Based in Tokyo, LOGIC designs and sells apparel and accessories throughout Japan, China and Taiwan in stores such as United Arrows, Beams and Urban Research....
TheWiggles500x500
 
Following a strong upturn in business performance - including new strategic partnerships and internal team advancements - the group continues to build momentum across Australia and global markets....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.