For the third consecutive year, Activision’s Call of Duty franchise has collaborated with Fabacus to offer bonus, in-game content for the release of Call of Duty: Black Ops 6, redeemed via consumer products purchased exclusively at George at Asda.
Uniting and connecting physical Call of Duty product to digital, in-game content, fans will be able to scan live QR codes concealed within exclusive Black Op 6 apparel, produced by Fashion UK, and register their details to receive a digital calling card, for use within the game.
For the past two years, the range has sold out, with fans worldwide keen to get their hands on the rare in-game content not available anywhere else.
Call of Duty: Black Ops 6 will have players test their skills across 16 new Multiplayer maps at launch, including 12 Core 6v6 maps and four smaller Strike maps, an all-new single player Campaign and two unique round-based Zombies maps.
“It’s great to be utilising this technology again,” commented Brooke Carpenter, senior director of consumer products at Activision Blizzard. “We know our products represent so much more than just the clothes our fans wear. Teaming up with Fabacus has allowed us to seamlessly find ways to connect our digital and physical ecosystems, while providing incredible value to both our customers and retailers.
“With the launch of Call of Duty: Black Ops 6, we’re able to make this unique connection for ASDA customers by pairing both a physical and digital item with this collection. We continuously strive to meet the fan where they are and this is just a great example of creating those connection points for the Call of Duty fandom.”
Harriet Branston, buyer at Asda, continued: “We are delighted to bring back the exclusive Call of Duty apparel with live QR codes to our customers. The opportunity to unlock bonus, digital content is something we know our customers love and has been really successful in previous years.”
Andrew Xeni, ceo and founder of Fabacus, added: “We are pleased to continue to enable this kind of cross collaboration, bridging the data gap between licensor, licensee and retailer whilst providing key insights to all involved. This ongoing partnership demonstrates the pivotal role data can have in underpinning and innovating consumer engagement campaigns.”
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