Following the continued European success and expansion of preschool brand Bing, Acamar Films has made a brace of key promotions.
Laura Clarke (pictured left) has been promoted to the role of licensing director EMEA. Reporting to executive director of sales, Natalie Harvey, Laura will oversee the overall EMEA licensing strategy in conjunction with managing Acamar’s agents in Northern Europe.
She will also continue to manage and lead the European toy distributors under Golden Bear’s master toy agreement.
Meanwhile, Luca Bonecchi (pictured right) has been promoted to head of agent management. He joined the company last year from Entertainment One, where he worked as vp licensing EMEA on preschool properties including Peppa Pig and PJ Masks.
Luca will continue to support and report to Laura, and with his new role will be responsible for the management of existing agents in Southern Europe and new agents outside of the US, in line with Acamar’s market expansion.
“Laura embodies all the values of Acamar Films in everything she does and with Bing’s growing international footprint, it is essential we remain focused on servicing the needs of each of our markets and their respective audiences,” commented Natalie Harvey, executive director of sales. “We are thrilled she has the brilliant support of Luca who we are very lucky to have as part of our team and who has in a short time contributed greatly to the ongoing success of Bing in EMEA.”
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