The RHS has partnered with Aardman for a ‘minibeast adventure on a grand scale’ this summer.
Aardman’s new comedy series, Lloyd of the Flies and its hero Lloyd will be coming to RHS Gardens this summer in the Grand Bug & Pest Hotel Hunt.
Lloyd and his friends have gone to stay in a luxury bug hotel in the RHS Gardens but have got lost on the way. Children can enjoy seeking out characters including housefly Lloyd and his little sister PB, best friend Abacus the woodlouse and Cornea the butterfly in locations around the garden as they make their way towards The Grand Bug & Pest Hotel.
Along the way, there will be a host of fascinating minibeast facts and interactive fun.
For the first time ever at RHS Gardens, families can use a special Augmented Reality app developed by Aardman to ‘shrink’ down to fly size and see the world through insect eyes as they complete the trail with Lloyd and his friends.
Suitable for children of all ages, the Lloyd of the Flies AR Bug Hunt app will see characters from the CITV show pop up among the flowers in selected locations at RHS Bridgewater, RHS Harlow Carr, RHS Hyde Hall, RHS Rosemoor and RHS Wisley. The app will be free to download from July from the Apple store and Google Play Store and includes lots of interactive activities for the whole family.
“I’m so excited to see the weird and wonderful world of Lloyd brought to life at the RHS Gardens,” commented Matthew Walker, creator of Lloyd of the Flies. “Being house-dwelling insects, Lloyd and his friends rarely go ‘Outdoors’ so it’s very exciting for them to venture beyond their normal habitat and into RHS Gardens where they can relax in the luxury of The Grand Bug & Pest Hotel.”
Dates, times and activities vary across the five RHS Gardens, with the entire campaign running from 22 July to 3 September.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.