This ad will be closed automatically in X seconds.

Aardman’s Lloyd of the Flies teams with RHS for the summer

The RHS has partnered with Aardman for a ‘minibeast adventure on a grand scale’ this summer.

Aardman’s new comedy series, Lloyd of the Flies and its hero Lloyd will be coming to RHS Gardens this summer in the Grand Bug & Pest Hotel Hunt.

Lloyd and his friends have gone to stay in a luxury bug hotel in the RHS Gardens but have got lost on the way. Children can enjoy seeking out characters including housefly Lloyd and his little sister PB, best friend Abacus the woodlouse and Cornea the butterfly in locations around the garden as they make their way towards The Grand Bug & Pest Hotel.

Along the way, there will be a host of fascinating minibeast facts and interactive fun.

For the first time ever at RHS Gardens, families can use a special Augmented Reality app developed by Aardman to ‘shrink’ down to fly size and see the world through insect eyes as they complete the trail with Lloyd and his friends.

Suitable for children of all ages, the Lloyd of the Flies AR Bug Hunt app will see characters from the CITV show pop up among the flowers in selected locations at RHS Bridgewater, RHS Harlow Carr, RHS Hyde Hall, RHS Rosemoor and RHS Wisley. The app will be free to download from July from the Apple store and Google Play Store and includes lots of interactive activities for the whole family.

“I’m so excited to see the weird and wonderful world of Lloyd brought to life at the RHS Gardens,” commented Matthew Walker, creator of Lloyd of the Flies. “Being house-dwelling insects, Lloyd and his friends rarely go ‘Outdoors’ so it’s very exciting for them to venture beyond their normal habitat and into RHS Gardens where they can relax in the luxury of The Grand Bug & Pest Hotel.”

Dates, times and activities vary across the five RHS Gardens, with the entire campaign running from 22 July to 3 September.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.