Aardman is looking to further increase its presence in the commercials and interactive spaces, working directly with agencies and brands.
To this end, the company has appointed Lydia Gough as its new sales and marketing manager for agencies and brands.
Lydia (pictured) will be responsible for the ongoing business development of Aardman’s creative services, showcasing the studio’s director and producer talent and world-famous animation techniques to create new opportunities through work for hire as well as content for campaigns linked to Aardman’s character brands.
Lydia returns to Aardman having previously spent a year in the brand team, working closely on properties including Wallace & Gromit and Shaun the Sheep and overseeing global marketing activity. During that time, she led on the marketing campaign for Shaun the Sheep: The Flight Before Christmas.
“I am hugely excited to take up this new role at Aardman, supporting its creative services and working with agencies and brands to showcase the studio’s world class talent,” Lydia commented. “Some of our most iconic productions have been work-for-hire – from our legendary music video for Peter Gabriel’s ‘Sledgehammer’, to our recent short film for Greenpeace – and I’m so excited to work with clients and agency partners to make work full of character.”
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