Aardman has secured a new creative partnership with Wild in Art that will see public art trails featuring sculptures of the well-loved characters Morph and Shaun the Sheep appearing in towns and cities across Britain.
The characters will provide a 3D canvas, and creative inspiration, for a wealth of art and design from a carefully curated mix of well-known and emerging artists.
The first ever sculpture trail to feature Morph launched on 29 January 2022 when ‘Morph’s Epic Art Adventure’ arrived in North Tyneside.
The art trails are part of Morph’s mission to get the nation creating, and this first event, hosted by North Tyneside Council, will see our Morph of the North with 20 1.8m tall Morph sculptures decorated by commissioned artists from across the country with a wide range of themes including floral, character designs and plays on the word ‘Morph’.
This is the second Wild in Art trail to take place in and around North Tyneside Town Centre, following the hugely successful delivery of The Snowman and The Snowdog in winter 2020.
Shaun the Sheep will be the second collaboration as part of the new partnership, with news and opportunities for this concept will be announced soon.
“We are delighted to continue our partnership with Aardman and to bring these internationally renowned characters to art trails across the UK,” commented Charlie Langhorne, md and co-founder of Wild in Art. “Morph and Shaun the Sheep will bring colour and creativity to host locations. Each sculpture will be a conversation starter, with a different story to tell, allowing residents and visitors to explore their town or city from a different perspective. It’s a Covid-friendly way for people to socialise, support local artists and our charity partners/a local charity and enjoy some exercise in the fresh air.
“We’ve got some exciting plans in development and we look forward to revealing more host locations in the coming months.”
Rob Goodchild, commercial director at Aardman, added: “We are very happy to be working with the great team at Wild in Art to bring more art trails featuring our characters to the streets of the UK, including the inaugural Morph art trail – a character that’s encouraged creativity in generations of kids since the seventies.
“We look forward to finding fun and creative angles to connect our characters with each location and inspire people – young and old – to get creative.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
