AAA Merchandise has secured a partnership with the UK’s largest tabletop gaming convention, UK Games Expo 2025.
As part of the collaboration, AAA Merchandise has designed the official UK Games Expo Play Mat, available exclusively at the event which takes place at the Birmingham NEC from 30 May to 1 June.
Now in its 19th year, UK Games Expo has grown to become the premier destination for board game enthusiasts, industry professionals and gaming newcomers alike. The annual event attracts thousands of attendees eager to explore the latest in tabletop gaming, from new releases to classic favourites.
AAA Merchandise – which works with brands and companies including Warhammer, Warner Bros. Discovery and Crunchyroll among others – also creates bespoke merchandise for specialist venues including The Tank Museum and Wild Ireland Zoo among others.
“Our passion for gaming and high-quality collectables makes this partnership a perfect match,” commented Simon Ward, director at AAA Merchandise. “We’re thrilled to create an exclusive play mat that celebrates the UK Games Expo experience, and we can’t wait for attendees to get their hands on it.”
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