Minneapolis-based MHS Licensing & Consulting has unveiled a new look as it gets ready to mark 27 years in the art licensing business.
A new look logo for the company will be accompanied by the launch of a new and improved website this summer.
“The everchanging market, now moving at warp speed, made the need for a brand and technical refresh apparent,” explaimed Marty Segelbaum, president of MHS Licensing & Consulting. “With the significant shift to distant relationships, video conferencing and even more of a reliance on websites to conduct business, modernising our digital footprint became a priority.”
When Marty started MHS Licensing & Consulting nearly 27 years ago, he asked a friend to help create the first logo for his new company; back when 1.2mb floppy discs were the norm and the internet was in its infancy.
Marty recalled: “We chose the font simply because it was one of only a few installed on my Commodore 286! I couldn’t be more thrilled with the evolution of MHS, our new logo, and the launch of our new website later this year.”
MHS Licensing & Consulting specialises in art brands, as well as advising manufacturers in the search, evaluation and acquisition of licensed properties, brands and properties.
Collectively, the agency’s art properties generate in excess of $130 million in annual sales through 400+ licensee partners.
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