Mattel has confirmed the appointment of marketing veteran Ruth Henriquez as head of consumer products for the EMEA region.
Ruth (pictured) will now oversee the entire consumer products portfolio across all Mattel IP brands, as well as further integration of the CP division into franchise marketing.
Ruth has spent a decade at Mattel EMEA and has worked with every brand in the company’s portfolio, both at local and regional level. She joined the Mattel finance department in 2011 before moving into marketing and heading up marketing teams in both Italy and the Iberia region.
In her most recent role – where she relocated to the UK – she was marketing director for EMEA infant and preschool brands including Fisher-Price, Thomas & Friends and Fireman Sam.
“We are delighted to appoint Ruth into this role with her wealth of experience in the European market,” commented Roz Nowicki, head of global consumer products and franchise marketing at Mattel. “Together with her team, she will focus on accelerating growth and amplifying the value of the Mattel brands through engaging consumer products programmes.”
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