This ad will be closed automatically in X seconds.

Fifty Shades of Grey celebrates ten years with continuing licensing success

E L James’s adult romance trilogy Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed is this year celebrating ten years since it became a global literary phenomenon and, says independent licensing agency Caroline Mickler, Fifty Shades-inspired product ranges are being planned or expanded to celebrate the anniversary.

Awareness of the Fifty Shades brand has been particularly boosted thanks to the recent successful launch of a new dedicated Fifty Shades of Grey ecommerce site.

Offering homeware, gifts and apparel that celebrate the story of Christian and Ana, the site was created by ecommerce services company PUSH Entertainment.

Existing licensing partners are also looking forward to further growth as the tenth anniversary boosts awareness.

Long-standing Fifty Shades licensee and winner of the Queen’s award for Industry, adult shop Lovehoney is expecting even stronger sales for its range of intimate pleasure products and lingerie inspired by the story of Ana and Christian.

“The Fifty Shades trilogy not only became an overnight literary hit but has been a long-lasting inspiration for a successful licensing campaign that continues to enjoy a strong retail performance online and in-store,” commented Caroline Mickler. “Thanks to the intelligent and appealing way companies like Lovehoney and PUSH Entertainment have built on the appeal of Fifty Shades, the brand’s appeal is today as strong as ever – and will no doubt offer many more opportunities in the future. Here’s to the next ten years.”

The Fifty Shades trilogy has sold in excess of 165 million copies worldwide, making it one of the most successful literary phenomena of all time. The movies which followed have grossed over $1.32 billion globally.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.