adidas and Arsenal have launched a new collection in collaboration with Transport for London to celebrate the historic connection between the football club and the London Underground.
The range celebrates Arsenal station – the only Underground station to be named after a football club, following its change from Gillespie Road in 1932.
The collection is inspired by the seat pattern or ‘moquette’ which appears on the Piccadilly line trains that run through Arsenal tube station and the bold and disruptive all-over print is seen on the prematch jersey and warm top, which the players will wear to warm up in ahead of games between now and the end of the season.
There are five pieces in the range which also includes a youth jersey – matching the adult shirts – as well as a reversible padded vest and pant, both of which have navy base colour, and subtle Arsenal tube station sign off.
The collaboration was brokered by TSBA Group, TfL’s global licensing agent.
“We are delighted to have partnered with adidas and Arsenal to bring this collaboration with the TfL brand to life,” commented Jo Edwards, global head of licensing at TSBA Group. “Using the moquette seat pattern from the Piccadilly line as the focal point of the apparel collection, it resonates perfectly with Arsenal – both the football club and the tube station – and showcases the versatility of TfL’s brand and creative assets to create stand-out product. We look forward to seeing it being worn by players and fans at upcoming Arsenal matches.”
Julie Dixon, head of customer information, design and partnerships at TfL, added: “It’s been great to collaborate with adidas and Arsenal on this new pre-match range, which reflects our iconic Piccadilly line moquette.
“Arsenal Tube station has had a deep relationship with the football club for almost 90 years and for staff and fans alike – there is nothing quite like the atmosphere and excitement on a match day. We look forward to seeing fans around the world wearing this eye-catching new pre-match range.”
In addition, as part of the campaign, adidas has teamed up with London-based artist and Arsenal fan Reuben Dangoor to create and design a limited edition Oyster card. Consumers can have the chance of claiming the card, which is pre-loaded with £15, by purchasing an article in the range via the adidas app. There is also a chance to win one via a first come first served free to enter opportunity to adidas Creator Club members.
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