What the Ladybird Heard to grow outside of publishing

Tiger Aspect Kids & Family – which is part of Banijay Kids and Family – has secured a development deal for bestselling picture book series, What the Ladybird Heard.

The books are created by author Julia Donaldson and illustrator Lydia Monks.

The deal covers the option to create a preschool animated series, and marks the first animated series development for Julia and Lydia.

What the Ladybird Heard is published in the UK by Macmillan Children’s Books and is the first of four titles. The series has sold over four million copies and has been translated into 24 languages worldwide. The latest book – What the Ladybird Heard at the Seaside – was released in paperback in 2021 and spent three weeks at the top of the Preschool and Picture Book Nielsen bestseller charts.

Notably, the What the Ladybird Heard series is the third bestselling picture book brand in the UK this year (Nielsen, 2021), after Peppa Pig and The Gruffalo.

“Having read these books to my kids, with the brilliant rhyming verse and following the bumpy trail across every page looking for the ladybird, time and time again, I’m honoured to be working with Julia and Lydia to bring this brilliant story to screen,” commented Tom Beattie, md of Tiger Aspect Kids & Family.

Julia Donaldson added: “I am thrilled that my What The Ladybird Heard series of books is to be adapted for screen by Tiger Aspect Kids & Family. I’m sure that Lydia Monks’s characterful pictures of the clever little ladybird, the farmyard animals and the comical thieves will translate brilliantly into animation, and I can’t wait to see them all on my television.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LicensingExpothumbnail500x500
 
This year’s show - taking place from 20-22 May at the Mandalay Bay Convention Center in Las Vegas - will see a 16% year-over-year increase in exhibiting companies, from key growth areas including food and beverage, fashion, LBE, sports and character licensing....
DisneyStitch500x500
 
Disney Consumer Products has launched a raft of new Stitch product into the market ahead of the release of the hotly tipped live action movie....
JackHendyRHS500x500
 
We find out more about Royal Horticultural Society's licensing development executive....
SamBillinghurstBrown500x500
 
We find out more about Retail Monster's licensing and retail associate....
TheWiggles500x500
 
Following a strong upturn in business performance - including new strategic partnerships and internal team advancements - the group continues to build momentum across Australia and global markets....
NatGalleriesScotlandLOGIC500x500
 
Based in Tokyo, LOGIC designs and sells apparel and accessories throughout Japan, China and Taiwan in stores such as United Arrows, Beams and Urban Research....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.