The Panini Group and WWE have inked a multi-year agreement that will make Panini WWE’s exclusive trading card and collectable sticker partner.
The landmark agreement will begin in the first quarter of 2022 and will include multiple trading card products and a sticker album collection during the first year.
The first two product releases – 2022 WWE Prizm trading cards and a WWE Sticker Album – will coincide with the build up surrounding WrestleMania, WWE’s biggest annual event, taking place on 2-3 April at AT&T Stadium in Dallas.
“We have aspired to become a WWE licensing partner for a long time and so we are extremely excited to be able to deliver to fans around the world an extended publishing programme,” said Peter Warsop, licensing director at Panini Group. “WWE is an iconic brand and along with our own brands and in-depth international reach will ensure not only an explosive start to the relationship, but a long-lasting trend of continued growth and excitement.”
Scott Zanghellini, senior vp, revenue strategy and development at WWE, continued: “Panini has a 60-year history in sports and entertainment collectibles and is a leader in the trading card space throughout the US as well as in Latin America, Europe and Asia.
“We believe that this partnership perfectly aligns our mutual interests in providing fans with exclusive collectibles and, ultimately, growing this category globally.”
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