Australian streetwear brand, Nana Judy is launching its hotly tipped collaboration with Pepsi in November.
The collection is streetwear focused with a significant nod to nostalgia, consisting of men’s and women’s styles which pay tribute to the Pepsi brand’s heritage.
Featuring a mix of Pepsi’s logos and styles ranging from the 70’s to the Noughties, the line consists of varsity jackets, traditional baseball jersey tops, basketball shorts, track shorts and printed vintage tees.
Premium details are featured throughout the collection including high density embroidered patches with ‘Since 1898’, the iconic ‘Pepsi Globe’ and Nana Judy’s brand logos.
The collaboration was brokered by PepsiCo’s licensing agency, IMG.
“We wanted to collab with Pepsi as it is such a powerful, globally recognised brand, synonymous with good times and a huge part of culture that spans decades – it’s a great match with our brand,” commented Glenn Coleman, founder and creative director at Nana Judy. “We really leaned in on those emotions from all of our experiences with the Pepsi brand growing up to create this collection.”
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