Print on demand specialist, Spread Group is continuing to expand its licensing business, welcoming a former WildBrain CPLG executive as its new head of licensing.
Sven Burscher (pictured) will be responsible for Spread Group’s entire licensing portfolio, with a special focus on international marketing strategies.
He joins from WildBrain CPLG – a long-time partner of Spread Group – where he held the role of brand and retail director, most recently leading the development of the agency’s ecommerce business.
“My goal is to further strengthen licensing as a strategic business area and to form new collaborations with international best in class partners,” commented Sven. “Furthermore, I would like to increase the visibility of the range of our licensing topics and exchange ideas directly with our licensors.
“This includes, for example, increased representation at the top licensing trade shows. I’m very excited about these new challenges at Spread Group.”
Dr Julian de Grahl, ceo of Spread Group, added: “We valued Sven highly as a WildBrain CPLG consultant. He has a great passion for ecommerce and we are very happy to welcome him to Spread Group.
“With him, we have exactly the right executive on board to continue the growth in our international licensing business.”
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