Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.
Today: Faye Rashad, design and licensing manager, Misirli
“It’s certainly been a tough 18 months with a stop-start feeling. However, business has been fantastic, the team have and continue to work hard to play catch up from retailers been closed and teams furloughed, securing some great business across all product categories both on licence and own brand.
Containers are a challenge as ports are bottle necking, but the merchandise team is working hard to ensure we deliver. We are predicting a strong close of year with success on a number of new brands alongside our ever growing own brand generic business.”
This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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