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Netflix’s Bridgerton continues to expand beyond the screen with footwear deal

Netflix and global media company, Shondaland have partnered with footwear design house, Malone Souliers on a capsule collection inspired by period drama series, Bridgerton.

The collaboration will include a range of footwear and accessories reminiscent of the reimagined historical world in the hit show, reported Fashion United.

This will combine with the signature styles of Malone Soulier, with designs featuring dramatic feathering, sparkly embellishments and jacquards.

“[Bridgerton] revisits the past with a sense of revolution and joy, which is exactly how I approach shoemaking,” commented Alice Malone, creative director and founder of Malone Souliers. “This partnership has been fascinating from a design perspective, allowing us to embrace the pomp and unabashed splendour of Regency fashion. But it also has felt like such a natural fit.”

Shondaland has previously collaborated with brands including Dove and The Little Market as it endeavours to bring the viewer experience beyond the screen.

Sandie Baily, chief design and digital media officer at Shondaland, commented: “From the very beginning, we at Shondaland approached Bridgerton through a modern and innovative lens, and our approach to the series’ Regency fashion reflects this perspective. Similarly, Malone Souliers’ daring approach to shoemaking and design is what drew us to this partnership, and we hope fans are as excited as we are for this collection.”

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