The new capsule collection will team the British lifestyle brand’s nostalgic prints with Aerosoles’ vegan materials.
Footwear brand Aerosoles has collaborated with British lifestyle brand, Laura Ashley, on a new capsule collection.
The assortment of fashion silhouettes with a modern twist combine Aerosoles’ vegan materials with Laura Ashley’s heritage prints.
Aerosoles AWARE is a new eco-conscious line from the company, which is in line with its efforts to help create a better planet through a reduced carbon footprint.
“We’re thrilled to partner with this beloved lifestyle label during such a pivotal moment in Aerosoles’ history,” commented Alison Bergen, ceo at Aerosoles. “A collaboration between the brands was a natural fit, celebrating the statement-making mix of Laura Ashley’s legendary archive prints with Aerosoles’ footwear design expertise.”
Penne Cairoli, president of Laura Ashley USA, continued: “Creating a footwear collection with Aerosoles is a natural extension for the brand. Lending our iconic prints to a fashionable yet wearable and eco-conscious capsule is a perfect fit for our customers who see Laura Ashley as an extension of their personal style.”
In conjunction with the footwear collaboration, Aerosoles has also curated a digital ‘Cottage Shoppe’ of vintage Laura Ashley styles and complementary fashion and home décor pieces. The shoppe’s focus on quality secondhand pieces reinforces Aerosoles’ growing commitment to sustainable practices and encourages mindful shopping.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
