Masha and the Bear steps up with Havaianas

New collection of flip flops will launch globally featuring Animaccord’s popular preschool character.

Animaccord has teamed up with Brazilian footwear brand, Havaianas to launch a new collection of flip flops featuring the characters from its hit preschool show, Masha and the Bear.

The first licensed baby Havaianas launched into the market earlier this year, starting with Asia Pacific. Further distribution is planned in Europe, Latin America and other territories in Q2 2021.

“Kids licences are a great opportunity for Havaianas to be connected with a younger target,” commented Maria Fernanda Albuquerque, global communications director at Havaianas. “Now, with Masha and the Bear in our portfolio, we expect to go even further in building our strength among this target [audience].”

Manaf Hassan, sales director at Animaccord, EMEA and Americas, added: “We are very excited about this partnership. Being loyal to the brand and owning several pairs of Havaianas flip flops, just like most of us do, makes this partnership special for myself as well.

“This success story is just another proof that Masha and the Bear is a great match for iconic fashion brands, like Havaianas.”

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