This ad will be closed automatically in X seconds.

G FUEL powers up for World Tetris Day

The official energy drink of esports has launched a limited edition Tetris version.

In celebration of the Tetris brand’s 37th birthday on World Tetris Day, G FUEL has teamed with The Tetris Company for a new energy drink.

G FUEL, which is the official energy drink of esports, is launching Tetris Blast from today (7 June).

It comes in powdered form as part of a limited edition collector’s box, which includes one 40-serving tub and one 16oz shaker cup. It will also be available to buy as a standalone 40-serving tub (for customers worldwide) and in four packs and 12 packs of G FUEL cans (for customers in the US) later this month.

“Tetris is thrilled to be working with G FUEL, one of the biggest names in energy drinks, to deliver the ultimate thirst quencher for game fans,” said Maya Rogers, president and ceo of Tetris. “We see G FUEL Tetris Blast as the perfect addition to our ever-growing line-up of lifestyle products, and what better day for its debut than World Tetris Day.”

Cliff Morgan, founder and ceo of G FUEL, added: “We’re honoured to team up with the iconic Tetris brand and for the first time in history, take fans from just playing Tetris to playing and tasting Tetris in the form of an energy drink.

“With Tetris Blast’s bursting rainbow candy flavour and attention-grabbing packaging, Tetris fans around the world will love sipping on our newest flavor as they make order out of chaos.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
ElphabaandGlinda500x500
 
The eagerly anticipated Wicked soared to a bumper opening weekend at the worldwide box office for Universal, notching up $164 million....
H&AMoana500x500
 
H&A has teamed up with Disney to create a collection of health and beauty gifts to coincide with the release of the eagerly awaited Moana 2....
Moominafternoontea500x500
 
Moomin Characters and Moomin Arabia are partnering with EL&N to bring the first official Moomin afternoon tea to the UK this festive season....
Oasistour25500x500
 
WMX will look to provide a compelling merchandise offering on and around next year's highly-anticipated stadium shows, which will include pop-up stores, fan experiences, exclusive brand collaborations and event merchandise....
LIExcellenceAwards25500x500
 
The Licensing International Excellence Awards will take place on 19 May 2025, kicking off Licensing Expo in Las Vegas....
CareBearsKato500x500
 
Global brand distributor, Unisnacks is launching the first ever UK beverage for Cloudco Entertainment's Care Bears property....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.