New sales agent will focus on securing retail and brand partners in Italy for ARTiSTORY’s portfolio.
Brand Licensing Studio is the latest sales agent to join ARTiSTORY’s growing European team.
Brand Licensing Studio will focus on securing retail and brand partners in Italy to feature designs from ARTiSTORYs’ biannually refreshed creative themes across its growing portfolio of art and cultural IP.
The boutique licensing agency, headed up by md Ambra Farioli (pictured), specialises in creating brand extensions and merchandising programmes for artists, design brands and retro characters (including the likes of Astro Boy).
“Having spent 13 years working as a brand and licensing consultant, working for well known companies in Italy, Ambra is well connected and experienced in the key categories we will be developing in Italy across both retail and brands,” commented Natasha Dyson, co-founder and licensing director at ARTiSTORY. “We’re very happy to have Ambra join the team and excited to work togther to develop long-term partnerships in Italy.”
Ambra added: “When Natasha invited me to join the amazing team of ARTiSTORY, I really felt honoured. I have been working with several art IPs and I can say it is a growing trend, especially for the luxury industry.
“However, there are some difficulties in working with art pieces which ARTiSTORY overcomes as they have been able to perfectly translate artefacts for licensing. I am really looking forward to starting work with these IPs across multiple categories.”
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