Branded prescription frames and sunglasses will launch in the US, Canada, Mexico and Brazil.
Eyewear specialist De Rigo has secured a deal with Gap for the design, production and distribution of branded prescription frames and sunglasses in the US, Canada, Mexico and Brazil.
The agreement – which was brokered by IMG – marks a significant step in the evolution of Gap’s lifestyle concept through eyewear with a collection for men, women and children. The collection will aim to reflect Gap’s values of producing elevated, well-made and responsibly produced products that define the brand and its seasonal offerings.
The first Gap eyewear collection is scheduled to be launched in 2022 and will be distributed through De Rigo’s sales network and in select Gap specialty stores.
“Partnering with licensees such as De Rigo gives us the opportunity to amplify our strong, globally relevant brand and extend its reach to customers around the world,” said Adrienne Gernand, svp of Gap Inc. Strategic Alliances & Licensing, Franchise, Global Real Estate, Store Development.
Michele Aracri, md of De Rigo Vision, added: “We are excited and proud to announce our new partnership with Gap. With an en-vogue product offering at an affordable price that appeals across the board to consumers of different ages, Gap fits perfectly into our portfolio and represents an important step for De Rigo in its development plan in the Americas.”
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