This is Iris’ Kaye Hunter on the biggest opportunities for the UK licensing industry in 2021.
Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.
Against this backdrop, LicensingSource.net asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.
Today: Kaye Hunter, licensing manager, This is Iris.
“We’ve looked at the lockdowns as a time full of opportunities. An opportunity to network, all be it, by video; to spend more time to work with our artists to develop new, exciting artwork; to re-evaluate and look at our plan of attack for when things get back to ‘normal’.
As a licensing agency known for developing art-based programmes, we’ve been able to sit with our partners and create new collections and expand current ranges; this has been an exciting, creative time for us.
This is a time we all hope is never repeated, but we would be foolish not to address how we work and how we support others. It’s a time to look at exciting new partnerships, try something different, to come together to build thoughtful and exciting collections.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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