Brand of Brothers expands Swizzels partnership

Ice lolly range expands to include new Drumstick Squashies Bubblegum and Parma Violets flavours.

Swizzels is continuing its partnership with Brand of Brothers, extending the popular Swizzels ice lolly range to include new Drumstick Squashies Bubblegum and Parma Violets flavours.

Available exclusively at Iceland, the range already includes Love Hearts and Drumstick Squashies Original Raspberry & Milk flavours.

“Squashies and Parma Violets are two of our most popular sweets with completely unique flavours, so we’re really excited to have launched these new ice lollies alongside the existing range,” commented Sarah-Louise Heslop, marketing manager at Swizzels. “Now Swizzels fans can stock up on all of their favourites just in time for the summer months.”

David Taylor, director at Brand of Brothers, added: “It’s great to work with such iconic and much-loved brands and flavours and transform them into tasty ice lollies. We hope fans of all ages enjoy these new additions to the range this summer.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
NUFCchampagne500x500
 
Developed for the players’ celebrations in the changing room and BOXPARK, the club has teamed up with licensee, Bohemian Brands, to give United’s passionate and loyal fanbase the opportunity to purchase their very own bottle....
ToniesMattel500x500
 
As its 80th anniversary celebrations continue, Mattel has unveiled a number of new publishing partnerships - including a multi-title collaboration with Yoto, an expanded partnership with Tonies and new graphic novel activity....
PotionsMarvel500x500
 
The Potions Cauldron Group is assembling a range of Marvel Super Hero inspired soft drinks for fans of the hit movie franchise....
MHSLicensing30500x500
 
MHS represents a diverse portfolio of over 70 successful art properties including brands such as Thomas Kinkade, The Hautman Brothers, Stephanie Ryan and Abraham Hunter, with a library exceeding 70,000 designs....
GabrielleSimsSanderson500x500
 
Gabrielle Sims, director of partnerships and licensing at Sanderson, explains why the company supports the Brand & Lifestyle Licensing Awards....
BellasFinalistsComments500x500
 
"A phenomenal honour", "absolutely blooming delighted", "incredibly proud and excited", "buzzing to have been shortlisted", "incredibly grateful" were just some of the comments from finalists in this year’s Brand & Lifestyle Licensing Awards, with comments flooding in as they looked to share their joy at being nominated....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.