University Games launches first ever all female Subbuteo main game

The Lionesses set is the first ever all-female Subbuteo Main Game Set to hit the mass market.

2021 will see a UK-first, as University Games launches the hotly tipped Subbuteo Official England Lionesses Main Game Set – the first ever all-female Subbuteo Main Game Set for the mass market.

The game will launch in May, with the detailed Lionesses Subbuteo players sporting the England kit and will feature players of differing ethnicity.

The fully licensed Official England Lionesses Subbuteo Main Game will contain the 11-player Lionesses Team, an 11-player Red and White Team, along with the Subbuteo pitch, ball and goal sets.

Mark Jones, sales director at University Games, believes the new Lionesses Set will make big steps to continue to bridge the gap between the younger generation and the current Subbuteo enthusiasts.

“We are all ever hopeful for a football-themed summer with the Euros currently planned to kick off this June, and with the Women’s European Championships now scheduled for summer 2022, the new England Lionesses Main Game is certain to be a very welcome and timely addition to the range,” he commented.

“Subbuteo was a best seller for 2020 and a top Christmas toy following a successful re-launch and a heavyweight multi-media campaign, which will continue throughout 2021 and feature the new addition to the range.”

The new Lionesses Main Game will join a comprehensive range that includes the Subbuteo Main Game, Official England Main Game, as well as the new Virtual Assistant Referee (VAR) Set and enhanced Fences Set accessories which launched earlier this year.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.