Classic video games name secures deal with ICICB Group for its first branded hotels outside the US.
Entertainment brand Atari has secured a deal which will see the opening of its first branded hotels outside of the US.
The classic video games name has granted licensing rights to ICICB Group to build Atari hotels in Dubai, Gibraltar and Spain.
Under the provisions of the agreement, Atari is entitled to 5% of the revenues generated from the hotels.
With sophisticated style and modern twists, the common areas of the hotels will aim to immerse visitors into the video game universe and the Atari brand. The hotels will feature Atari gaming playgrounds, several function rooms, co-working areas, fine restaurants and bars, a bakery, a movie theatre, as well as a gym.
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