Bridgeman Images’ Paola Fumagalli highlights the design trends which are likely to be reflected in certain licensed categories this year.
From pent-up new hedonistic ‘roaring 20s’ to a yearn for travel, urban gardening, diversity and homespun crafts are just some of the trends highlighted by the leading artists agencies and picture libraries that are likely to be reflected in certain licensed categories over the coming year.
Today: Paola Fumagalli, marketing manager, Bridgeman Images.
Travel: “The desire to escape, to travel abroad, to explore the world, to discover new cultures and immerse ourselves in new colours, will be key to 2021.”
Green Awakening: “The desire to connect with nature everywhere. This need for making peace with Mother Nature is expressed with bold colours that fill our senses with strong emotions and inspire us to a more sustainable future.”
Sustainability: “A more sustainable lifestyle will become more and more popular: from going green and make eco-friendly life choices to the very basic shop-local and supporting our communities.”
Mindfulness and Wellbeing: “We discover the importance of connecting with others, the understanding of mental health issues and the importance of movement and exercise.”
(Main image: Drifting, 2019 © T.S. Harris/Bridgeman Images)
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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