We ask director Kim Bown for the licences she thinks will shine this year.
In a new series on The Source, we gather together some key licensees and quiz them on their top sellers and get their tips for the ‘next big thing’.
Today: Misirli.
Kim Bown, director, Misirli
“We have a fantastic film year in 2016 with many opportunities for them to all excel. Starting off with Star Wars, and with the DVD following around Easter this will be an amazing time for all involved.
We also have some other Disney films which are sure to do really well: Alice and Finding Dory. We are also hoping for continuing success with Peanuts with the DVD. Turtles is now a great evergreen brand and Batman vs Superman will have great licensing opportunities. Ghostbusters will have great nostalgic appeal.
I think that The Secret Life of Pets has all the factors for a huge success as it has all the elements going for it – broad age appeal, very funny and for both genders. We have great expectations for this one.”
This feature originally appeared in the Spring 2016 edition of The Licensing Source Book. Click here to read the full publication.
