New partnership for greeting cards and stationery designer secured by The Point.1888.
Thermos is to launch a new kids range thanks to a new licensing partnership with greeting cards and stationery designer, Rachel Ellen.
Secured by Rachel Ellen’s licensing agency, The Point.1888, the partnership will apply the fun designs to Thermos’ popular children’s products including insulated bottles, food containers and lunch bags.
This marks the first partnership that The Point.1888 has secured for Rachel Ellen since starting to work with the brand in late 2020.
“Thermos was one of the first contacts we presented to Rachel Ellen,” commented Janine Richmond, senior commercial manager for home at The Point.1888. “Having first met the Thermos team when I joined The Point.1888 in 2018, I understood which licenses were most likely to appeal and so could envisage a Rachel Ellen range being a fantastic addition to its collection.
“We know there is demand from Rachel Ellen’s existing customer base for kids lunch products and with the conversations with retailers already in full swing, we can see a great opportunity to broaden the offering and open new doors.”
Rachel Church, creator and lead designer for Rachel Ellen, continued: “Thermos is such an iconic brand, and its products are fantastic quality, so useful and we feel it’s perfect for our demographic. Seeing my designs on new products is always exciting, especially on great products and ones that I would buy myself. The initial concepts are looking vibrant and colourful and I can’t wait to see the finished product.
“I’m also so grateful to The Point.1888 for making it happen. It has been very refreshing and uplifting to start working with them – they are all so positive, informative and thorough which is wonderful, and it’s nice to feel valued.”
James Sheldon, trading manager for Thermos UK, added: “We are delighted to be working with Rachel Ellen. We were looking for opportunities to expand our kids range and instantly saw the synergies between the two brands. The designs are colourful, fun and exciting and we’re really looking forward to seeing them on our products.
“ThePoint.1888 saw the potential in linking Thermos UK and Rachel Ellen together and have been fantastic to work with, enabling the development of the relationship and making the entire process seamless.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
