Partnership will see fashion retailer creating exclusive World Teen Mental Wellness Day products.
Hollister has confirmed a partnership with UK charity The Mix in aid of World Teen Mental Wellness Day on March 2.
The partnership will see Hollister produce exclusive World Teen Mental Wellness Day products, with 100% of its net profits in the UK benefitting the non-profit charity, reported The Industry.Fashion.
The Mix is dedicated to providing essential support to under 25s, while World Teen Mental Wellness Day – which was founded by Hollister last year – aims to normalise conversations and dismantle stigmas around mental health issues.
“At Hollister, our purpose is to build confidence in the teens we serve, and we are beyond excited to begin our long-term relationship with The Mix starting with our World Teen Mental Wellness Day product collection,” commented Katie Adams, director of EMEA marketing at Hollister. “We are looking forward to working with them to raise awareness of their essential work and help as many young people as we can together.”
Zoe Bailie, director of brand and development at The Mix, added: “This partnership couldn’t have come at a more important time, as now more than ever, young people all over the world are struggling with their mental health, especially with issues such as loneliness, anxiety and depression.
“Hollister is committed to building confidence in all young people and as the UK’s leading support service for under 25’s, The Mix will provide the tools and community for all young people to get and give support.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
