This ad will be closed automatically in X seconds.

Poetic Brands grows preschool roster with My Magic Pet Morphle

Apparel licensee welcomes Moonbug property as it continues to grow its baby, childrenswear and accessories division.

As part of the further expansion of its baby, childrenswear and accessories division, Poetic Brands has welcomed Moonbug Entertainment’s My Magic Pet Morphle property to its roster.

The deal – which was brokered by The Point.1888, which manages the rights for Moonbug Entertainment’s properties in EMEA – will see the apparel specialist creating a collection of accessories, children’s apparel, outerwear and swimwear.

With over 250 episodes in its library and content in 12 languages, My Magic Pet Morphle aims to teach preschoolers the themes of friendship, problem solving and creativity. It is available on a range of digital platforms including YouTube, Amazon, Netflix, Apple TV, and most recently, was part of a deal to be shown on Virgin Media platforms.

“My Magic Pet Morphle offers fantastic animation based around a magic pet store, which will enable us to create some interactive and fun products,” commented Anne Bradford, director of Poetic Brands. “It completes a strong portfolio of properties for this area of the retail market.”

Becky Langer, senior commercial manager, soft goods at The Point.1888, added: “We are thrilled to partner with Poetic Brands on this exciting range for My Magic Pet Morphle fans.

“We believe that their design, manufacturing and speed to market capabilities will ensure that fantastic products come to market in 2021, quenching the pent-up consumer demand for this phenomenal growing brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.