JCB is the sponsor of Best Licensed Brand Health & Beauty Product or Range.
JCB Consumer Products is the latest sponsor of the Brand & Lifestyle Licensing Awards to outline why it was so keen to become involved with the new event.
The company is sponsoring Best Licensed Brand Health & Beauty Product or Range, which includes fragrance, personal care and cosmetics.
Sam Johnson, general manager, worldwide licensing at JCB Consumer Products was keen to support the B&LLAs to help throw the spotlight on an “increasingly diverse and important part of the licensing industry”.
Sam commented: “It is a sector that more and more people and organisations are interested in as a way of extending their brand reach, to engage deeper with consumers and to build incremental revenue streams.
“JCB have been active within this sector for the best part of two decades now and we are proud of our licensing programme, which extends well beyond our home UK territory.”
The Brand & Lifestyle Licensing Awards takes place at The Dorchester, Park Lane on Wednesday, April 20.
Other partners on board include Advanstar/Brand Licensing Europe (headline sponsor), LIMA, Emerald Exhibitions, Brands With Influence, Hallett Retail, Beanstalk, Start Licensing, CPLG, Discovery, Pringles, Kimm & Miller, Octane 5, Golden Goose, TLC, IFL Science, Happy Jackson, TLP, Spring Fair and Perfetti van Melle.
For tickets for the Awards event at The Dorchester, contact Clare Davies on clare@createvents.co.uk or call 01183 340085.
