American singer-songwriter launches direct to consumer About-Face brand.
US singer-songwriter, Halsey is launching her own beauty brand later this month.
Arriving on January 25, About-Face takes inspiration from music, fashion and art, embodying Halsey’s personal style and love of diverse beauty, reported Fashion United.
The range will initially launch with three distinct franchises – Light Lock, Matte and Shadowstick.
There will be ten product categories – inclusive of beauty tools and limited edition cosmetics bags – across a total of 40 skus including eye pencils, eye paints and liquid lipsticks.
The products are formulated to be vegan, clean and cruelty free and will be sold direct to consumers in the US, Canada, UK and Europe from AboutFace.com, as well as via an exclusive year-long partnership with Ipsy.
An Anti-Valentine’s Day drop, featuring a limited edition matte lip range, will follow in early February.
“Make up is an art and art is about happy accidents, not any one ideal of perfection,” commented Halsey. “I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
