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Smiley honours licensing partners

Company’s annual accolades handed out across ten categories to licensees.

Smiley is aiming to keep the awards season going, celebrating a strong year in licensing by handing out its annual Smiley Awards.

The company has honoured ten of its best deserving licensees across ten categories.

The aim is to celebrate the best performing, most innovative and longest lasting partners across Smiley’s range of product categories.

The 2015 winners are as follows:

Best Fashion Performance – Splash

Longest Lasting Retail Licensee – Etam Lingerie

Longest Licensing Partner – McCain

Best BTS Performance – Pelican Group/brand Herlitz

Best BTS Creativity – Lannoo Graphics

Best Fashion Collaboration – Ami Paris

Best Accessories Creativity – Claire’s Accessories

Best Fashion Creativity – Cotton on

Best Food Innovation – Giraudi

Best Food Retail Innovation – Aldi

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