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LEGO on board with Sustainability in Licensing Conference

Sine Klitgaard Møller, the company’s licensing sustainability transformation lead, will speak on the importance of change in the toy sector.

LEGO has pledged its support to the Sustainability in Licensing Conference 2020 – which is taking place virtually on November 24-25.

Sine Klitgaard Møller, licensing sustainability transformation lead at the company, will speak on the importance of change within the toy sector.

Sine (pictured) will discuss ‘a playful approach’ to sustainable packaging in the licensing industry on Tuesday November 24 at 12.30pm.

Sine began her LEGO career as global licensing creative director over 15 years ago and is now leading the change towards the company’s strategic ambition to have a fully sustainable portfolio for the LEGO licensing portfolio by 2030, starting with packaging transformation by 2025.

“Children are our role models in the LEGO Group and it is their planet we are using, we must protect their future,” commented Sine.

Helena Mansell-Stopher, SILC curator and conference director, added: “We are extremely proud to have LEGO join the SILC line up of speakers to present their sustainable journey so far, and learn from the great inroads they are making in this complex area.”

Sine joins a speaker line-up which includes leaders from the Ellen MacArthur Foundation, Tesco, Asda, Marks and Spencer, Teemil Tech/Rapanui Clothing, Retail Economics, Central Saint Martins, Breakdown Plastics, Wastebusters, Kids Insights and the R&A (The Open) Sustainable Sporting Events covering a wide spectrum of topics.

Click here for the full agenda and speaker information.

The cost of attending SILC 2020 is £95 (+VAT) per delegate. Bookings can be made by clicking here.

A great number of leading companies have already pledged their official support to SILC 2020, underlining their commitment to change within the industry. The Products of Change group is the headline supporter of SILC 2020 while the official supporters include Amscan, BBC Studios, Brandgenuity, Change Plastic for Good, Character World, Discovery, Dreamtex, GB eye, Global Brands Group, Hasbro, MDR Brand Management, Natural History Museum, Smiffys, TDP Textiles, Those Licensing People, University of Oxford, ViacomCBS, and Warner Bros. Consumer Products.

For any more details on booking SILC 2020 contact Clare Hollick of Createvents on clare@createvents.co.uk or 01183 340085.

You can also find full details on the official website at www.sustainabilityinlicensing.com.

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