Bakery brand is running an on-pack promotion with the hit franchise.
Bakery brand Brioche Pasquier has unveiled an on-pack promotion featuring the Minions franchise.
The promotion is running across packs of the company’s Brioche Rolls and Brioche Rolls with Chocolate Chips, reported Talking Retail.
The packs feature stickers or cards with a code which can be entered online for a chance to win a prize. These include one of ten LEGO Minions sets and one of 1,990 Minions stationery sets.
In addition to this, every pack of Pitch Chocolate filled and Pitch Choc Chip products includes a collectable Minion character.
“This promotion is aimed at supporting our retailers, helping them to grow sales and attract new customers,” said Charlotte Hulbert, retail sales manager at Brioche Pasquier. “The Minions franchise has a huge following among children and adults who will all be thrilled to see the yellow Minions figures popping up on their packets of Brioche Rolls and Pitch.
“In these COVID times we all need a bit of cheering up, and so we hope our Minions packaging, prizes and collectables will bring a little daily joy to children who have been living under the cloud of the virus all year.”
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