Agency secures worldwide representation for the Vornado airflow brand.
Global Icons is aiming to extend the Vornado airflow brand with a strategic licensing programme.
The Vornado brand – which was established in 1945 – is behind aerodynamically superior products in both design and construction. It has four product categories – air circulation, heat circulation, humidification and air purification.
Global Icons will aim to tailor a licensing programme that will leverage Vornado’s brand equities in air circulation and high design into strategic categories including portable air conditioners, HVAC units, electric fireplaces, de-humidifiers, vacuum cleaners, shop vacs, hair and hand dryers, and air pumps.
Opportunities will be identified to increase brand reach and heighten consumer awareness.
“We look forward to continuing our relationship with ThreeSixty Brands and partnering with Vornado Air,” commented Bill McClinton, svp licensing at Global Icons. “Our objective is to promote Vornado’s air circulator archetype with complementary products that will deliver additional comfort at home, as well as provide increased efficiency and design to product categories that depend on air as their core drivers.”
Bill Phillips, chief development officer at Vornado Air, added: “We are delighted to be partnering with Global Icons to extend Vornado’s reach across a broad range of home comfort products. “Vornado Products are known for their superior design and exceptional performance.
“We look forward to maintaining that distinction across an array of compelling new product categories as a result of our new partnership with Global Icons.”
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